Course Introduction / Venture Strategy
Course Introduction / Venture Strategy
Course Level: Specialized Courses
Specialized: Cross-category
Required/Elective: Elective
Credits: 1.5
Pre-IMBA/Open Course: Open Course
Specialized: Cross-category
Required/Elective: Elective
Credits: 1.5
Pre-IMBA/Open Course: Open Course
Report (Report Day): Day 6
Course Period (Number of Classes): 3 months (6 classes)
Group Work: Yes
Hours Per Class: 3 hours
Capacity: 24 students
Class Style: Case Method
Course Period (Number of Classes): 3 months (6 classes)
Group Work: Yes
Hours Per Class: 3 hours
Capacity: 24 students
Class Style: Case Method
COURSE OVERVIEW
Students will learn how to formulate strategies specific to the establishment of venture companies and start-up businesses, as well as how to discovering entrepreneurial opportunities and formulate a growth strategy in light of the persistent gap between resources and reality. Students will receive lectures from entrepreneurs and venture capitalists who will present methods of establishing business models based on their own experience. Students will also engage in the creation of business models by simulating a business start-up in their groups.
Prerequisite Courses
- Critical Thinking
- Marketing I
- Human Resource Management
- Strategy
- Marketing I
- Human Resource Management
- Strategy
THEME/CASE (*The themes and cases shown below are subject to change)
Day 1
| THEME | Seizing an Entrepreneurial Opportunity |
|---|---|
| CASE | ENDONAV |
Day 2
| THEME | Designing a Business Model |
|---|---|
| CASE | STAMYPOR |
Day 3
| THEME | Defining a Market |
|---|---|
| CASE | GO Corporation |
Day 4
| THEME | Setting Strategic Vision & Forming Business Model |
|---|---|
| CASE | Li & Fung: Beyond "Filling in the Mosaic," 1995-1998 |
Day 5
| THEME | Turn-around Strategy |
|---|---|
| CASE | Soup Stock Tokyo: Revising Its Strategy |
Day 6
| THEME | Group Presentations on Business Plan for New Business |
|---|---|
| CASE | N/A |
