Course Introduction / Technology Management
Course Introduction / Technology Management
Course Level: Applied Courses
Specialized: Marketing and Strategy
Required/Elective: Elective
Credits: 1.5
Pre-IMBA/Open Course: Open Course
Specialized: Marketing and Strategy
Required/Elective: Elective
Credits: 1.5
Pre-IMBA/Open Course: Open Course
Report (Report Day): Day 4
Course Period (Number of Classes): 3 months (6 classes)
Hours Per Class: 3 hours
Capacity: 35 students
Class Style: Case Method
Course Period (Number of Classes): 3 months (6 classes)
Hours Per Class: 3 hours
Capacity: 35 students
Class Style: Case Method
Course Objectives
The technology-oriented companies are facing particular difficulties in the environment they operate in and this situation is well illustrated by the phrases such as “destructive technology” and “inconsistent technology changes.” As a result, Japanese companies have failed to profit from their technology development despite being called “miracles of the 20th century” and Japan as a country being named “technology-oriented nation.”
This course takes a holistic approach (entire process from value creation up until value capturing from the newly developed technology) aiming to teach students about the framework behind technology management and skills required for planning behind strategic technologies that are seen as a business core. The course has an emphasis on the understanding of technology management, which importance has become more recognized together with the widely spread MOT concept, rather than the understanding of specific technologies, in order to serve the needs of technology-company management.
This course takes a holistic approach (entire process from value creation up until value capturing from the newly developed technology) aiming to teach students about the framework behind technology management and skills required for planning behind strategic technologies that are seen as a business core. The course has an emphasis on the understanding of technology management, which importance has become more recognized together with the widely spread MOT concept, rather than the understanding of specific technologies, in order to serve the needs of technology-company management.
Prerequisite Courses
- Critical Thinking
- Marketing I
- Strategy
- Marketing I
- Strategy
THEME/CASE
DAY1
| THEME | What is Technology Management? |
|---|---|
| CASE | Reinventing the Automobile: General Motors' AUTOnomy Project |
DAY2
| THEME | Technology Strategy and Business Strategy |
|---|---|
| CASE | - Surface Logix - Eli Lilly Comapny: Innovation in Diabetes Care |
DAY3
| THEME | Technology Strategy and Organization |
|---|---|
| CASE | - Intel Labs (A): Photolithography Strategy in Crisis - Intel Labs (B): A New Buisness Model for Commercializing Research in Photolythography (to be distributed in class) - Molding the Impossible: The Nypro/Vistakon Disposable Contact Lens Project |
DAY4
| THEME | Management of Technology-Oriented Company |
|---|---|
| CASE | Cisco Systems: The Aquisiton of Technology is the Aquisition of People |
DAY5
| THEME | Management of Global R&D Networks |
|---|---|
| CASE | Siemens AG: Global Development Strategy |
DAY6
| THEME | Corporate Strategy Built around Technology |
|---|---|
| CASE | IBM Corporation Turnaround |
