Course Introduction

Course Introduction / Strategic Reorganization

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Course Introduction / Strategic Reorganization

Course Level: Specialized Courses
Specialized: Cross-category
Required/Elective: Elective
Credits: 1.5
Pre-IMBA/Open Course: Open Course
Report (Report Day): Day 6
Course Period (Number of Classes): 3 months (6 classes)
Group Work: Yes
Hours Per Class: 3 hours
Capacity: 24 students
Class Style: Case Method
COURSE OVERVIEW
When the profitability of a company or a business is under threat in the medium or long term, or when a company or a business is at immediate risk, what should you do? What sort of issues should you analyze, contemplate and decide? How should you determine what to change and in what direction to go, and how should you plan these changes? Students taking this course will study the answers to these questions under the direction of the lecturer with considerable experience in reviving businesses. Students will formulate strategies for renewal in a group and give presentations from the viewpoint of senior management, using case examples of the revival of actual companies.
Prerequisite Courses
- Critical Thinking I
- Marketing I
- Finance I
- Strategy
THEME/CASE (*The themes and cases shown below are subject to change)
Day 1
THEME Reconstruction of Corporate Culture
CASE The Philips Group: 1987
Day 2
THEME Reconstruction of Corporate Strategy
CASE ・Suruga Bank: Retail Strategy
・Siemens Medical Solutions: Strategic Turnaround
Day 3
THEME Corporate Revival Plan
CASE Nissan Motor Company
Day 4
THEME Corporate Revival Strategy
CASE Gucci Group N.V.
Day 5
THEME The Picture of Corporate Revival and Strategy
CASE Nishiki Golf
Day 6
THEME On-the-spot Corporate Revival
CASE BreezBay Hotel - Strategic Turnaround
Course Schedule
Faculty