Program | Globis International MBA

This course is intended for those who wish to acquire a fundamental framework of marketing and skills to utilize analytical methods. It is also intended for those who wish to improve their analytical and planning skills when developing marketing strategy. The course is designed to equip students with skills to plan and evaluate strategic options based on consumer needs through case studies. Students are encouraged to grasp the whole picture of marketing activities and understand the situation and/or problems that a company faces. Furthermore, the course will cover market opportunity analysis, segmentation, positioning, marketing mix, and other main themes of marketing to encourage a deeper understanding of marketing by the students.