Course Introduction / Operation Strategy
Course Introduction / Operation Strategy
Course Level: Fundamental Courses (Core)
Specialized: Marketing and Strategy
Required/Elective: Elective
Credits: 1.5
Pre-IMBA/Open Course: Pre-IMBA
Specialized: Marketing and Strategy
Required/Elective: Elective
Credits: 1.5
Pre-IMBA/Open Course: Pre-IMBA
Report (Report Day): Day 4
Course Period (Number of Classes): 3 months (6 classes)
Hours Per Class: 3 hours
Capacity: 35 students
Class Style: Case Method
Course Period (Number of Classes): 3 months (6 classes)
Hours Per Class: 3 hours
Capacity: 35 students
Class Style: Case Method
COURSE OVERVIEW
This course is intended for those who wish to acquire a fundamental framework of marketing and skills to utilize analytical methods. It is also intended for those who wish to improve their analytical and planning skills when developing marketing strategy. The course is designed to equip students with skills to plan and evaluate strategic options based on consumer needs through case studies. We encourage the students to grasp the whole picture of marketing activities and understand the situation and/or problems that a company faces. Furthermore, the course will cover market opportunity analysis, segmentation, positioning, marketing mix, and other main themes of marketing to encourage a deeper understanding of marketing by the students.
Prerequisite Courses
- Critical Thinking I
- Marketing I
- Accounting I
- Finance I
- Human Resource Management
- Marketing I
- Accounting I
- Finance I
- Human Resource Management
THEME/CASE
DAY1
| THEME | Product Design, Product Development Planning |
|---|---|
| CASE | Honda Today |
DAY2
| THEME | Bottleneck Analysis and Control of Business Process |
|---|---|
| CASE | National Cranberry Cooperative (Abridged) |
DAY3
| THEME | Operating System |
|---|---|
| CASE | Burger King Corporation / McDonald's Corporation (Condensed)” |
DAY4
| THEME | Production, Marketing and Distribution |
|---|---|
| CASE | Benetton (A) |
DAY5
| THEME | Production Process, Production Management, Productivity Analysis |
|---|---|
| CASE | Donner Company |
DAY6
| THEME | IT and Operation Strategy, Enhancing Competitiveness by Establishing a Supply Chain |
|---|---|
| CASE | Ford Motor Company: Supply Chain Strategy |
If you wish to start from the Pre-IMBA,
Tuition Fee per course: 122,000 yen
Please find more about the Pre-IMBA Program.
Please find more about the Pre-IMBA Program.
