Course Introduction / Business Planning
Course Introduction / Business Planning
Course Level: Applied Courses
Specialized: Marketing and Strategy
Required/Elective: Elective
Credits: 1.0
Pre-IMBA/Open Course: Open Course
Specialized: Marketing and Strategy
Required/Elective: Elective
Credits: 1.0
Pre-IMBA/Open Course: Open Course
Report (Report Day): Day 4
Course Period (Number of Classes): 4 classes
Hours Per Class: 3 hours
Capacity: 24 students
Group Work: Yes
Class Style: Case Method
Course Period (Number of Classes): 4 classes
Hours Per Class: 3 hours
Capacity: 24 students
Group Work: Yes
Class Style: Case Method
Course Objectives
The most skill that is both most in demand and most lacking in middle managers in the modern corporation is the ability not only to manage the organization but to apply continual creativity to make business in new fields.
This course enables managers primarily in mid-sized or large corporations who are demanded to play an intrepreneur (in-house entrepreneur) role to create, propose and oversee new business plans. It also lets them acquire the frameworks and skills needed for employing corporate management resources and environments for drafting and accomplishing new projects. In a short time and with efficiency, students will gain comprehensive business skills and become capable of individually drafting new business strategies. The curriculum compactly organizes a wide array of elements; ranging from management strategy, marketing and finance to organizational behavior, accounting and operation.
This course enables managers primarily in mid-sized or large corporations who are demanded to play an intrepreneur (in-house entrepreneur) role to create, propose and oversee new business plans. It also lets them acquire the frameworks and skills needed for employing corporate management resources and environments for drafting and accomplishing new projects. In a short time and with efficiency, students will gain comprehensive business skills and become capable of individually drafting new business strategies. The curriculum compactly organizes a wide array of elements; ranging from management strategy, marketing and finance to organizational behavior, accounting and operation.
Who is the course designed for?
This course is intended for those who create, propose and oversee new business plans in their organizations as well as considering founding a company. It is also recommended to prepare for the business planning-related courses students will take such as Venture Strategy, Venture Capital and Finance, and Research Project.
＜Prerequisite Courses＞
- Critical Thinking
- Essentials of Marketing and Strategy
- Critical Thinking
- Essentials of Marketing and Strategy
THEME/CASE
DAY1
| THEME | Setting the Objective of the New Business and Choosing the Business |
|---|---|
| CASE | ・ Watami Co., Ltd. ・ SECOM Co., Ltd. |
DAY2
| THEME | Forming a Business Model |
|---|---|
| CASE | ・ Urban Design System Co., Ltd. ・ SARA COSMETICS |
DAY3
| THEME | Integrated Exercise: Selecting a Business Plan |
|---|---|
| CASE | N/A* *Using what they have learned up to this point, you will present to the class the new business that you came up with, its consistency with objectives and its feasibility. The class will then debate these points. In this class, you will discuss what additional research and investigation are needed to structure a concrete business model for presentation on the Day 4. |
DAY4
| THEME | Integrated Exercise: Presentation of a Business Plan |
|---|---|
| CASE | N/A* *You will use what you have learned up to this point and revisit the business objectives prepared on the Day 3 to present your business plan for review in class. |
Textbook (Please purchase the following textbook before the course starts.)
-
- The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs
- Richard Stutely (FT Press)
- Amazon.co.jp
